@alexanderchung on the importance of data in today’s society.
“You don’t want more facebook fans. You want more data.”
A must-watch.
Posts tagged "facebook"
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Brand Communities enhance a firm’s ability to interact with consumers. It provides a direct link to loyal, casual users, and onlookers. Its growth is driven especially by encouraging consumer-to-consumer dialogue.
The Shape of Marketing Research 2021.
I am unconvinced that Facebook is the end-all way to form a brand community, despite that most will take that away. We spend limited amounts of concentration on social networks- looking at friends’ photos and stati is a fairly low-brainpower function. We are certainly not thinking diligently about a brand and why we love it oh so much. (Because we don’t really care about it that much, no matter what brand it is.)
Only 6% of 12-17, 12% of 18-24 year olds want to talk to brands on Facebook
Time to start making engaging content.
See: The Content Question, a presentation on how you can actually reach consumers in the digital age.
The Evolution of Social Gaming: Introducing the MMOSG*
*Massive Multiplayer Online Social Game
The end of Farmville and the beginning of Warcraft-style takeover of Social Gaming.
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What are the most liked brands on Facebook? It varied from country to country, with U.S. respondents identifying Nike as their favorite brand, Chilean respondents picking Adidas and Italian respondents choosing Nutella.
This REALLY validates everything I thought I knew about Italians.
via DDB Facebook and Brands Study, 2010.
a daily look at what's culture on the internet
by jay julian cohen
by jay julian cohen
