This post lauds Gilette’s new “B.O. Zone” campaign.
When I first saw the ads my first thought was: “Well, looks like Old Spice won that war.”
In no way is the creative in Gilette’s ad at all on the same scale as the Mustafa executions. Maybe it’s remarkably true that people smell in the subway- but just pointing that out isn’t enough to merit brand interaction or takeaway. Brands need to realize that just throwing an insight in their faces doesn’t make you stronger or compelling. You’re just talking. And in a world of constant talking, communication is where the true skill lies.
Where Products Go To Die
(The Internet.)
This packaging is unbelievable. Makes me want to drink the shit out of the beer.
Especially this one: 
It seems time and again that clever, innovative design is done for show and never implemented. There is a new class of designers that far exceeds traditional capacities. And our obsession with consistency in branding and bureaucracy is inhibiting our society to become what it is trying to be.
The Dollar Rede$ign project at Fast Company is an excellent example of not putting our money where our mouth is (bad pun intended).
This bill (and the rest of the series, seen: here) is a beautiful away from our traditionalist form. And yet, we will simply watch these pass us, as we cling to what we call our traditions.
It is time for all of this inspired design to see implementation. All of this talking is not necessarily communicating.
This is witty, smart, and overwhelmingly terrifying. Great strategic work.
No caption necessary
by jay julian cohen
