a curious perspective

#mookie

Tue, 22 May 2012 12:03:53 -0400

#mookie

How ad people stack up on social media vs. “normal”...

Wed, 16 May 2012 15:22:38 -0400

How ad people stack up on social media vs. “normal” people.

Long and short of it— we’re making mountains out of molehills.

The 12 Newest Nets Fans

Thu, 03 May 2012 13:06:34 -0400

The 12 Newest Nets Fans

B-Rock. #awesome

Wed, 25 Apr 2012 14:13:01 -0400

B-Rock. #awesome

Banksy on advertising.

Mon, 16 Apr 2012 09:33:47 -0400

Banksy on advertising.

This is amazing. #existentialistcat

Thu, 12 Apr 2012 15:09:37 -0400

This is amazing. #existentialistcat

The New Era rivalry is back and this time RON SWANSON is in it....

Mon, 09 Apr 2012 09:44:39 -0400

The New Era rivalry is back and this time RON SWANSON is in it. #hellyes

This is a beautiful office.

Fri, 30 Mar 2012 12:05:15 -0400

This is a beautiful office.

Ron Burgundy is back, ladies and gentlemen. #amazing

Thu, 29 Mar 2012 10:10:18 -0400

Ron Burgundy is back, ladies and gentlemen. #amazing

Anything Nick Offerman is the VO for, I like. #ronswanson

Wed, 21 Mar 2012 11:11:59 -0400

Anything Nick Offerman is the VO for, I like. #ronswanson

80’s print advertising. You could learn something from...

Mon, 19 Mar 2012 14:50:23 -0400

80’s print advertising. You could learn something from this.

Visit… The Internet!

Fri, 16 Mar 2012 11:41:19 -0400

Visit… The Internet!

Creativity is just connecting things.

Thu, 08 Mar 2012 14:25:27 -0500

Creativity is just connecting things.

Kenny Powers. K Swiss. Blades. Bitches. #epic

Thu, 23 Feb 2012 10:39:44 -0500

Kenny Powers. K Swiss. Blades. Bitches. #epic

"Traditional organizational structures are ill-equipped to meet the challenges of the digital age...."

Wed, 22 Feb 2012 10:12:43 -0500

“Traditional organizational structures are ill-equipped to meet the challenges of the digital age. While they can execute like a fine-tuned machine against core business goals, they generally consist of a series of silos—and digital is inherently integrated.”

- Aaron Shapiro via @fastcompany

Epic Night LED Snowboarding. Need I say more? #awesome

Thu, 16 Feb 2012 14:13:06 -0500

Epic Night LED Snowboarding. Need I say more? #awesome

#swag

Wed, 15 Feb 2012 10:15:50 -0500

#swag

Let’s talk about the Super Bowl advertising and celebrity...

Tue, 14 Feb 2012 10:57:41 -0500

Let’s talk about the Super Bowl advertising and celebrity appeal.

The top three ads in terms of “earned media” (who knows how they actually calculated this) all had blatant celebrity rip-offs. The top two: a Ferris Bueller knock-off and a Seinfeld knock-off show that maybe this really was a year of zero creativity in terms of Super Bowl media.

With stuff like GoDaddy’s trash, Kia’s “Let’s put everything we can possibly put into an ad that people like” Michael Bay homage, and even an Eminem follow-up by Clint Eastwood, all of the ads that we spent the year waiting for disappointed.

Is it sad that so much of this advertising is trash? Not really. What’s sad is that we, as agencies, spend millions of dollars producing the trash when we have amazing ideas that cost a tenth of it that get scrapped every day.

Ideas for web apps, for platforms, for new ways of generating revenue. These out-of-box (and when I say box, I mean TV advertising) ideas take more push. They take more work. When you want to do something someone has never done before, it requires actually doing something. And that scares people off. Let’s just remake Ferris Bueller instead. The TV-ad formula is so well internalized that it’s become a reflex.

Even in previous decades of TV advertising, there were stronger integrated ideas. Stuff that the Super Bowl ad amplified. Here’s the thing: if you’re going to spend $3M for a :30s national media placement, you’d better do it with purpose larger than entertainment. Your brand’s purpose should be the idea. Not “Hey, what can we do to make people click on this a bunch of times.” Because honestly, what the hell does Ferris Bueller have to do with a CR-V?

Coca-Cola’s live polar bear feed was a pleasure here. The interstitial ads weren’t much and didn’t do much but give you a smile, Coke’s brand purpose. They were understated— which in a sea of over-the-top, Motley Crue bullshit, was appreciated.

The point here is that we as a country have sanctioned these ads. Year after year we’ve built hype around the Super Bowl advertising, forcing them to be the KIA ad we all saw and hated. In the search for the king of all epic content, we have jumped the shark. (And I won’t even mention Flava Flave.)

Next year, I hope that we as agencies can think about what we’ll do for the Super Bowl a little more rationally, a little more strategically, and most of all, a little more like the smart, creative people we are. We are allowing hype to let us forget our responsibility of making really cool shit, not just what the focus group says it wants.

The sorting culture on the internet kind of amazes...

Tue, 14 Feb 2012 09:53:08 -0500

The sorting culture on the internet kind of amazes me.

helloyoucreatives:

Love will conquer - It’s a real-time, interactive, 3D stream of tweets that mention the words “love” or “hate”.

The application collects geo-tagged tweets and maps them onto a 3D Earth. Tweets are animated into a 3D structure whose properties are determined by variables such as the time the tweets were posted, how long the tweets are and whether the tweets mention love or hate.

Users can browse the tweets by country to give them a snapshot of how much love (and hate) there is in that country. Locations are pre-selected according to the volume of tweets coming from that location.

You can find Love Will Conquer here: http://www.lovewillconquer.co.uk (Requires Google Chrome)

GAVRAS— bien fait. M.I.A. All day. #badgirls

Mon, 06 Feb 2012 10:02:40 -0500

GAVRAS— bien fait. M.I.A. All day. #badgirls